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  • Madhmoun: Gulf’s First MLS-Style Platform

Abu Dhabi Real Estate Center Launched Madhmoun, the first multiple listing service platform in the Gulf.

The Abu Dhabi Real Estate Centre (ADREC) has unveiled a game-changing initiative in the real estate sector—Madhmoun, the first government-backed Multiple Listing Service (MLS) in the Gulf region. Designed to bring transparency, efficiency, and trust to the property market, Madhmoun is set to revolutionize real estate transactions for brokers, developers, and buyers.

Let’s explore what Madhmoun is, why it matters, and how it will reshape Abu Dhabi’s real estate landscape.

Abu Dhabi city
What is Madhmoun?

Madhmoun, meaning “verified” in Arabic, is a centralized real estate listing platform that ensures every property listing is authentic, up-to-date, and approved by the government. Unlike traditional property platforms, Madhmoun is not an advertising service but a verified regulatory framework that eliminates fake, misleading, or duplicate listings.

With a mission to enhance transparency and investor confidence, Madhmoun provides users with accurate and reliable property data, ensuring seamless transactions and a smoother buying and selling process.

Why is Madhmoun a Game Changer?

Madhmoun is set to increase market efficiency and elevate real estate standards by tackling key challenges such as:

  • Eliminating fraudulent listings – All properties are verified, reducing scams and misleading advertisements. 
  • Boosting seller visibility – Listings will see a 70% increase in exposure, helping properties reach potential buyers more effectively. 
  • Enhancing broker productivity – By reducing listing fragmentation, broker efficiency is expected to improve by 35%
  •  Speeding up transactions – Streamlining the process cuts transaction times by 40%, making buying and selling properties faster and easier. 
  • Strengthening Abu Dhabi’s reputation – The platform positions Abu Dhabi as a global real estate investment hub, attracting more international investors.
New Digital Services Under Madhmoun

As part of Phase 1, ADREC has introduced three essential digital services through the ADREC Services Portal under the ‘Services’ tab:

  1. Request Permit to Advertise on Websites
  2. Renew Permit to Advertise on Websites
  3. Cancel Permit to Advertise on Websites

These services ensure that only approved properties are listed online, preventing unauthorized and misleading advertisements. Moving forward, obtaining a permit will be mandatory before listing any property for sale or rent on digital platforms.

Key Features of Madhmoun

Madhmoun brings several advanced features that make it a standout platform for property transactions:

  • Property Ownership Verification: Every listing undergoes a strict verification process to ensure accuracy and legitimacy.
  • Broker Limit Per Listing: A maximum of three licensed brokers can be assigned per property, preventing unnecessary competition and misinformation.
  • Auto-Publishing to Classified Platforms: Verified listings are seamlessly integrated with classified property websites via API, ensuring updated and reliable property data.
How to Use the New Permit Services?

Through the ADREC Services Portal, users can easily:

  •  Select the permit type and duration.
  • Choose the relevant property to ensure it’s valid and unique.
  • Assign the listing to an approved broker if the requestor is not a licensed agent.

This streamlined process ensures that only verified listings appear online, making the market safer and more reliable for everyone.

What’s Next? (Phase 2 and Beyond)

ADREC is already preparing Phase 2 of Madhmoun, which will introduce more advanced digital services, including:

  • Register, Renew, and Terminate Brokerage Contracts
  • Sign and Terminate Memorandums of Understanding (MOUs)
  • Find a Broker Service to connect buyers with licensed agents

Additionally, future phases will bring innovative features such as broker-to-broker collaboration tools, direct digital deal-making, and integration with global MLS platforms, expanding Abu Dhabi’s reach in the international real estate market.

A New Era for Abu Dhabi’s Real Estate

With Madhmoun, Abu Dhabi is setting a new benchmark for real estate transactions. By ensuring transparency, efficiency, and compliance, the platform provides a trusted environment for buyers, sellers, brokers, and investors alike.

As the first verified MLS platform in the MENA region, Madhmoun cements Abu Dhabi’s status as a world-class real estate investment destination. Whether you’re a property buyer, seller, or broker, Madhmoun is the future of real estate transactions in Abu Dhabi.

Source: Content referenced and adapted from www.adrec.gov.ae

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